Cinemagraphs/Live Action Photos
The term "cinemagraph" was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011. Cinemagraphs help top brands and small businesses stand out, compete, and drive growth in digital marketing campaigns. Cinemagraphs were put to the test in a case study series, and found that cinemagraphs outperform still images, leading to higher conversions, lower costs, and better results. Cinemagraphs make for fun and intriguing brand activations. We create beautiful cinemagraph experiences that surprise your guests and encourage social media sharing.